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Google AdWords Setup Service

Services for setting up Google Ads

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Services for setting up google ads

Google Ads is a Google service focused on the implementation of contextual advertising as a tool to promote business online. The service has a lot of software solutions for creating ads, monitoring the effectiveness of Google Ads campaign. Among the features of Google Adwords (Ads) is the placement of ads in all channels of the search engine: Pictures, Shopping, Search, as well as on the sites of the Google display network (display network).

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Services for setting up google ads

Services for setting up Google Ads is one of the common services that customers demand when interacting with OnePix. That is why many of our specialists are certified by Google and constantly improve their skills in order to be able to provide services for the promotion of advertising campaigns at the highest level.

The service of conducting Google Ads allows you to maintain a given level in terms of the number, cost and quality of leads. The Google Ads system is constantly being improved and changes are made, both in the ad format and in the principles of work. Therefore, if you do not follow the changes and do not implement them promptly, then the effectiveness of advertising will gradually decrease.

It is for this reason that the activity of setting up Google Ads is an independent type of employment that requires high knowledge and competencies, as well as a lot of time. And if you have a lack of ones or the other, then it would be much wiser to hire qualified employees who can perform this most important task (in fact, to stimulate the growth of your company’s revenue) at a high professional level.

Google Ads account advantages

It makes sense to determine what the strengths of Google Ads are. After all, if you allocate some kind of budget that is significant for the business, then you should definitely imagine what effect you expect at the output. (This is what OnePix employees strongly recommend to pay attention to).

So, what exactly can be expected after providing services for setting up Google Ads:

  • target impact In fact, Google dynamic ads are means of point impact aimed at attracting the interest of visitors specifically to the advertised positions on the page. The effectiveness of Google Ads will be very high;
  • overall efficiency, There will be a stable increase in the number of conversions (searchers to purchasers) by tens and even hundreds of times;
  • start will be almost instantaneous For example, 3 days to set up a campaign under the guidance of competent advertisers from OnePix, and it will turn into the main channel for attracting an audience, like one of the classics said: “Ten thousand years of complete happiness!”;
  • budget control, no need to pay for low-performing impressions. Only the transition to the advertiser’s resource is paid;
  • management OnePix employees will select only relevant platforms for impressions, thereby forming a more effective promotion strategy;
  • possibility of effective analytics We use all the possibilities of analytics to most effectively set up a campaign and track performance;
  • transparency Each advertising campaign (and there may be several) is assigned its own virtual account, which allows you to make changes in real time.

But the main advantage of Google Ads is the global coverage and penetration of this resource on the planet. People may not know or use some local search engines and their ecosystems, but Google knows for sure. All platforms of the Google ecosystem have millions and even billions of users, so you will definitely find your own market segment with the help of this “simple search engine”.

What is included in the campaign settings up Google Ads provided by Onepix?

Google Ads setting up is a complex process that is not limited to performing any one set of actions. That is, we are talking about a list of actions, and it’s needed to monitor carefully the effectiveness of the measures taken (to ensure that all of them are successful) and understand which option should be launched next.

In particular, under a set of measures for setting up Google Ads, OnePix specialists mean the following actions structure:

  • connecting an account to Google Analytics;
  • terms of reference for implementation of events and goals on the site;
  • connecting analytics, as well as synchronization of analytics and Google Ads;
  • setting goals in analytical tools;
  • setting up competitive landing page on different resources;
  • discussing content starting with negative keywords exception and every headline checking;
  • discussing prices as part of the conversion work;
  • transferring data to access your account and Google Data Studio reports;
  • setting up a Google Data Studio report based on dynamics and conversion rates.

In addition to organize Google Ads campaign, you should constantly monitor its effectiveness and periodically optimize the settings so that each of the options used gives no less conversion growth than in the previous period. “Turn on the machine for the production of money” by pressing one button is not working here – painstaking, complex efforts are required.

So, what is meant by advertising campaign optimization within services for setting up Google Ads from the point of view of any OnePix account manager:

  1. Analysis of the results of the target value.
  2. Adjustment of ads, keywords, targeting to achieve the intended goals.
  3. Testing different experiments in Google Ads account to analyze their efficiency.
  4. Search for new sources, adding information to attract potential customers to the site.
  5. Website usability analysis, providing recommendations to increase conversion.
  6. Creation of a plan for testing new sources of customer acquisition.
  7. Launch, testing, optimization of new sources of ads traffic.

Ad budget and Google Ads management service cost

The Google Ads cost is calculated in a very interesting way, because the budget is set by the customer himself. However, there is one important, interesting feature, thanks to which Google Ads occupies one of the first places in the contextual advertising system. This advantage is that Google charges exclusively for the result, and then only after the potential buyers transition to the search results is considered completed. So, Google Ads month or daily budget in this format (cost per click) is attractive for absolutely everyone: as for corporates, as for small business. And the customer does not have a lot of millions spent in order to attract the attention of the target audience to its website or offer to get more visits or more leads.

Our values

  • Reliability and confidence

    Reliability and confidence

    We divide the project into stages. You only pay for the result of each stage.
  • Transparency of processes

    Transparency of processes

    Our managers provide regular reporting through the Hubstuff tracking system
  • International standards

    International standards

    We use world standards in website development and project management.
  • Long-term relationships

    Long-term relationships

    Between immediate benefits and permanent partnership, we choose the second option.

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Technical specifications

Creating a website with a controlled result requires a detailed technical task for development, which will not leave space for fictions and will allow you to structure tasks — this is the key to the success of any successful project. The client must receive exactly the product that was agreed upon.
Convenient format
You can choose the format yourself: Notion, Doc or hh
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Get a resume and a cover letter on request in 5 working days
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No need to call up, the expert will ask all the questions in the chat

How we work

We break down the work into stages
Technical specification is a document that describes the goals, requirements, and functionality of a web project under development, and also defines clear timeline for its implementation. The technical specification is essential for the success of any project as it ensures that the client receives exactly the product agreed upon.The technical specification is the basis for communication between the client and the developer and serves as a guide for all stages of development.The clear project structure provided in the document protects the client from additional unplanned expenses that may arise without it.
Wireframing process is creating visual flowcharts that define the interface architecture and arrangement of all elements on the pages of the website or mobile application. Such prototypes demonstrate and determine where exactly and in what proportions functional blocks will be implemented. A prototype forms the basis, and then designers create a visualization of the project. Recommendation materials and references agreed upon with the client and reflected in the technical specifications can also help the designers. Generally, the materials relate to colors, shapes, and logos that should organically appear on the new site.
The modern approach assumes the presence of block elements for arranging content on pages. Under this approach, any new page can be assembled of existing elements in an original or standardized layout. It makes further content management easier even in cases when a client decides to do it on their own. When the layouts and elements are ready, they are sent to the client for approval.
Then design layouts are sent to the front-end developer, whose task is to turn the template into code and connect the layout with the control system. First, a home/landing page is created. Then, all subpages are added following the site hierarchy. Dynamic elements and adaptability for mobile devices are implemented after the static layout is ready. Then, layout files go through testing by an expert who scans for bugs on the user side using various devices and browsers, checks the code validity, and whether the final layout corresponds to the initial one. The results of this stage are provided to the client.
In our company, QA (quality assurance) occupies a special place. We not only do testing as such, but we also ensure the quality of the final product. The process starts with the communication with our clients who inform us about their general needs and the ultimate goal. At this point, we figure out how to make sure that the final product will be spotless. Further, (at the stages of design creation, development, implementation) we responsibly keep on pursuing our goal - creation of an excellent product. This implies design development that fully satisfies our customers & the application of the latest technologies & writing autotests for catching bugs at the earliest stage & compiling a complete project documentation (test plan, checklists, test cases, etc.)
This stage comes before delivery to the client and includes final testing of the project, code review, code optimisation, and project launch. It is important to test all the aspects so that a user doesn’t face any errors in the release version and a client doesn’t miss the commercial benefit. Each software module and all the visual elements are thoroughly checked for errors and breakdowns. We use code validators and cross-code reviews to ensure that the project complies with current web standards and meets all the requirements of the technical specification. Valid code is required for cross-browser and cross-platform compatibility, as well as for SEO. After the site has been thoroughly checked, the next step is uploading the project to the server. After successful uploading, the project is checked again to ensure its integrity and exclude possible errors.
Maintenance after project delivery includes monitoring, improvements, and regular updates. It is important to remember that a website is more of a service than a product. Submitting and uploading the site to the client’s server is not enough. It is necessary to monitor the website under load within 1-3 months to ensure that it works correctly for mass use. That will adjust its performance if the client’s business has a seasonality factor. For example, a feedback system added to the website will enable the detection of possible problems that only end users face. In this case the highest priority is to fix the problems as quickly as possible - If you don't, one day you may find your clients prefer using a different site.

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