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Facebook Advertising Services

Services for setting up FaceBook Ads.

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Advertising on Facebook

Services for setting up Facebook ads

Facebook advertising helps to sell goods and services, as well as increase brand awareness using the tools of this global social network. Basically, it is a tool that will help you find your ideal clients based on interests, beliefs, ideologies, values, and user behavior. On Facebook, audience detail for targeting is off the charts: people share details about their lives, interact with content, and this can easily be used when creating and setting up ads for a newly created online store.

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Custom FaceBook Ads Setup Services

Users come to the social network not for shopping. By setting up advertising on this social network, we interact with a cold audience that is not yet aware of the problem that the product or service you are promoting will help solve. The purpose of advertising is to attract as many people as possible and stir up interest to turn just the visitors of the site to warn audiences. Facebook ads are great for building brand awareness, but that doesn’t mean you can’t sell.

Therefore, OnePix specialists services for setting up Facebook ads and optimize campaigns in such a way that advertising is cost-effective. It helps you to increase the flow of orders, to expand the visiting auditory, and to earn money, at list (and several benefits more). The three pillars of our and your success here are management, promotion and dashboarding. Use Facebook opportunities with OnePix, and you will be surprised how quickly your even small business will go uphill!

What does OnePix Facebook ads manager do?

Facebook is a visual platform. When ordering targeted advertising on Facebook, you will show your product to users using: video, photo, slideshow, carousels. And this means that you need to create attractive, interesting creatives (commercials that will be broadcast to Facebook page of any user). In addition, it is necessary to determine the audience to whom this ad will be shown so that it is as relevant as possible. And these are just 2 special services for setting up Facebook ads that you need to know and be able to use in order for your advertising efforts to yield rich revenue shoots.

OnePix experts consider the situation extremely comprehensively, and therefore:

  1. They audit the current state of marketing for the customer’s project (the so-called “incoming” data is taken). Technical and marketing errors in previously implemented advertising campaigns are analyzed.
  2. Effective strategies are being developed to achieve the set goals. A strategy is selected that saves resources and maximizes results.
  3. Traffic is being filtered. The structure of the account and campaigns is being developed in order to receive the most interested visitors.
  4. Copywriting ad sets. Various ads have to be written and tested to attract the target audience and drive sales.
  5. Landing pages are being optimized. OnePix specialists help to formulate the task and control the optimization of page to increase the conversion rate.
  6. Individual reports are generated. Monthly detailed reports with key metrics are created, plus weekly interim reports at the request of the customer.

What is meant by setting up ads on Facebook?

What activities should be included in the Google (Facebook Instagram websites) Shopping customization service so that your running ads shown have got expected results, and the business grows and develops? In this case, we are no longer talking about preparatory measures, but directly about the process of managing settings.

So, in order to run ads on Facebook Ads, you need to:

  • develop an advertising strategy depending on what kind of product needs to be promoted;
  • carry out copywriting of ads in different categories (or purchase them);
  • create advertising creatives (videos and image ads that can also be purchased);
  • test advertisement using Facebook algorithms;
  • create campaigns (that is, set the appropriate settings on the panel);
  • set up conversions and optimize rates;
  • improve traffic quality (may need to add other traffic sources to increase conversion);
  • test target audiences and analyze the effectiveness of launched campaigns;
  • regularly test new features, and in addition, it is necessary to create a remarketing strategy;
  • regularly monitor and getting analytics about competitors’ activity.

If you have all the competencies necessary to carry out the functions listed above, then you will be able to cope with the launch of advertising on Facebook on your own. But most likely, you will need the help of qualified assistants. Such as the OnePix employees.

Why outsource Facebook advertising services?

In short, because the employees of our company will be able to deal with this functionality more efficiently, that is: faster and with better results in terms of the effectiveness of launched advertising campaigns. In the meantime, you will be able to develop other aspects of your business and not even think about sales promotion.

In addition, cooperation with our agency will give you the following benefits:

  1. You, as a customer, will have your own specialist – Facebook ads manager – responsible for the effectiveness of Facebook advertising services provided . In general, a permanent team of our marketers will work with your business, and if necessary, you will be able to communicate directly with your responsible business manager at any time.
  2. Hourly payment for work in the account. Only hours actually worked out will be paid.
  3. Business orientation. We focus on improving the business performance of your enterprise: ROAS, profit (e-commerce), number of applications, better coverage of custom audiences. That is, creating any Facebook campaign we are talking about management by objectives.
  4. Result and scaling. Even after achieving a positive result, OnePix employees are looking for ways to scale it up and consolidate the result. After all, there is no limit to perfection!

The price question of Facebook advertising campaign

Everything has its price. And for the effectiveness of advertising in the largest social network in the world, you also need to pay. Unlike TV advertising, here pricing vary based on more factors, which allows you to manage ad budget/performance ratio more effectively .

So, the following factors influence on campaign budget of Facebook Ads:

  1. Campaign goals. For example, brand awareness or engagement Facebook ad campaigns will cost less than conversion campaigns. Depending on the strategy for promoting your business, we will lower campaign costs, determine the goals and set up advertising so that the investment is as profitable as possible.
  2. Custom audience size. The larger the audience, the larger the budget needed. Top-of-the-funnel and cold specific audience campaigns will cost more than retargeting.
  3. Daily budget. If your daily budget is at the lower limit, the system will take longer to exit the learning phase. So, you need more traffic to start effective campaign. Therefore, when setting up Facebook ads, we take this into account and set optimal budgets choosing right click through rate to get the best results. That is our creative approach.
  4. CTR. Click through rate can also affect ad spend. Low CTR means high costs because Facebook understands that there is a gap between your target audience and your ads. Therefore, we carefully analyze your target audience, lookalike audiences, competitors, help in the development of creatives and copywriting in order to interest and attract users.

So, services for setting up Facebook ads help to econom the promotion budget on ad account for future campaigns.

What is OnePix Facebook advertising strategy to reduce ad spend?

In addition to manipulating the above indicators, OnePix Facebook advertisers develop a strategy and a sales funnel to optimize the cost per click of a specific Facebook ad campaign. In order to wisely spend the budget, work begins with the conditional middle and bottom of the funnel (in terms of price category). Then there is a gradual scaling and increase in coverage. As a result, funds for traffic are spent as efficiently as possible.

Another way is to run A/B testing of ads for the same product. Facebook marketers
compare different ad types, selecting the best ad that converts better improves engagement and CTR (among Facebook and Instagram audiences) and saves campaign budget on a low-performing option.

Our values

  • Reliability and confidence

    Reliability and confidence

    We divide the project into stages. You only pay for the result of each stage.
  • Transparency of processes

    Transparency of processes

    Our managers provide regular reporting through the Hubstuff tracking system
  • International standards

    International standards

    We use world standards in website development and project management.
  • Long-term relationships

    Long-term relationships

    Between immediate benefits and permanent partnership, we choose the second option.

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Technical specifications

Creating a website with a controlled result requires a detailed technical task for development, which will not leave space for fictions and will allow you to structure tasks — this is the key to the success of any successful project. The client must receive exactly the product that was agreed upon.
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No need to call up, the expert will ask all the questions in the chat

How we work

We break down the work into stages
Technical specification is a document that describes the goals, requirements, and functionality of a web project under development, and also defines clear timeline for its implementation. The technical specification is essential for the success of any project as it ensures that the client receives exactly the product agreed upon.The technical specification is the basis for communication between the client and the developer and serves as a guide for all stages of development.The clear project structure provided in the document protects the client from additional unplanned expenses that may arise without it.
Wireframing process is creating visual flowcharts that define the interface architecture and arrangement of all elements on the pages of the website or mobile application. Such prototypes demonstrate and determine where exactly and in what proportions functional blocks will be implemented. A prototype forms the basis, and then designers create a visualization of the project. Recommendation materials and references agreed upon with the client and reflected in the technical specifications can also help the designers. Generally, the materials relate to colors, shapes, and logos that should organically appear on the new site.
The modern approach assumes the presence of block elements for arranging content on pages. Under this approach, any new page can be assembled of existing elements in an original or standardized layout. It makes further content management easier even in cases when a client decides to do it on their own. When the layouts and elements are ready, they are sent to the client for approval.
Then design layouts are sent to the front-end developer, whose task is to turn the template into code and connect the layout with the control system. First, a home/landing page is created. Then, all subpages are added following the site hierarchy. Dynamic elements and adaptability for mobile devices are implemented after the static layout is ready. Then, layout files go through testing by an expert who scans for bugs on the user side using various devices and browsers, checks the code validity, and whether the final layout corresponds to the initial one. The results of this stage are provided to the client.
In our company, QA (quality assurance) occupies a special place. We not only do testing as such, but we also ensure the quality of the final product. The process starts with the communication with our clients who inform us about their general needs and the ultimate goal. At this point, we figure out how to make sure that the final product will be spotless. Further, (at the stages of design creation, development, implementation) we responsibly keep on pursuing our goal - creation of an excellent product. This implies design development that fully satisfies our customers & the application of the latest technologies & writing autotests for catching bugs at the earliest stage & compiling a complete project documentation (test plan, checklists, test cases, etc.)
This stage comes before delivery to the client and includes final testing of the project, code review, code optimisation, and project launch. It is important to test all the aspects so that a user doesn’t face any errors in the release version and a client doesn’t miss the commercial benefit. Each software module and all the visual elements are thoroughly checked for errors and breakdowns. We use code validators and cross-code reviews to ensure that the project complies with current web standards and meets all the requirements of the technical specification. Valid code is required for cross-browser and cross-platform compatibility, as well as for SEO. After the site has been thoroughly checked, the next step is uploading the project to the server. After successful uploading, the project is checked again to ensure its integrity and exclude possible errors.
Maintenance after project delivery includes monitoring, improvements, and regular updates. It is important to remember that a website is more of a service than a product. Submitting and uploading the site to the client’s server is not enough. It is necessary to monitor the website under load within 1-3 months to ensure that it works correctly for mass use. That will adjust its performance if the client’s business has a seasonality factor. For example, a feedback system added to the website will enable the detection of possible problems that only end users face. In this case the highest priority is to fix the problems as quickly as possible - If you don't, one day you may find your clients prefer using a different site.

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