Digital Marketing Services

Detailed technical tasks leaving no room for misunderstanding are the key to any project success. Each client receives exactly the product that was agreed upon.

Technical specification is a set of objectives assigned to web-developers: features of project’s functionality, structure, time frames, implementation / distribution plan. Moreover, the purpose of drawing up technical specifications is illustrating the goals of the future project. Tasking should be precise, inaccurate technical specification can disrupt the work plan and deprive the company of commercial benefits from the project. Drawing up a technical specification is the result of the client and contractor’s collaboration and joint effort.

Providing web studio with detailed information about the project allows the team to think over specifics and features of each project taking into account all the customer’s requirements and devise an optimal development strategy. The detailed written project structure allows to protect a client from extra and unplanned expenses that could arise from the absence of technical specification.

During this stage visual flowcharts are created; they determine resource architecture and location of all elements on the website or application pages.

Such prototypes clearly demonstrate and determine where exactly and in what proportions the functional blocks will be implemented. A prototype forms the basis, and then a designer creates project visualisation. Recommended materials and references which were agreed with the client in advance and appeared in the technical specification also help the designer. Generally the materials relate to colours, shapes and logos that should organically appear on a new website.

Designing the final page layout. The project’s graphic component is developed based on prototypes, analysis of competitors, market features and groups within the target audience. On the completion of this stage the project takes graphic form and visual concept corresponding to the client’s wishes, so it becomes clear how the project will look like after its completion and delivery.

The modern approach assumes the presence of block elements for the arrangement of content on pages, when any new page can be assembled from existing elements in an original or standardised layout. This approach makes it easier to continue filling in content even in cases where a customer decides to do it on their own.

All the layouts and elements are sent to the client for approval after drawing in order to receive comments with possible adjustments.

Design layouts are sent to the front-end developer, whose task is turning the template into code and linking the layout to the control system.

First, a home / landing page is created.
After that, in accordance with the website hierarchy all subpages are added. Dynamic elements and adaptability for mobile devices are implemented after static layout is completed.
Then, layout files go through testing by an expert who scans for bugs on the user side using various devices and browsers, checks the code validity and whether the final layout corresponds to initial one.
The results of this stage are sent to the client.

This stage includes configuring the server, implementing functional areas of the website and linking them to the CRM system database, integrating the CRM system with the user part, connecting the site (if necessary) with external services, such as warehouse programs or bank gateways, and comment services.

Generally, several back-end developers take part in a project. Our team uses Github and BitBucket control systems to enable high-quality simultaneous development.

This stage comes before delivery to the client and includes final testing of the project, code review (code diagnostics and optimisation) and project launch.
It is important to test all the aspects so that a user doesn’t face any errors in the release version and a client doesn’t miss the commercial benefit.
Each individual software module and visual elements are thoroughly checked for errors and breakdowns.

We use code validators and cross-code review to ensure that the project complies with current web standards and meets all the requirements of the technical specification.
Valid code is required for cross-browser and cross-platform compatibility, as well as for SEO.
After the website is thoroughly checked, the next stage is uploading the project to the server. After successful uploading the project, the website is checked again to ensure its integrity and exclude possible errors.

Technical support after project delivery: monitoring, improvements and regular updates. It is important to remember that a website is more a service than a product. Submitting and uploading the site to the customer’s server is not enough.
It is necessary to monitor the website under load within 1-3 months to make sure that the site works correctly for mass use, this will help you adjust its performance if the client’s business has a factor of seasonality.

For example, a feedback system added to the website will allow to detect possible problems that only end users face.
In this case the highest priority is to fix the problems as quickly as possible – If you don’t, one day you may find your customers prefer using a different site.