Services for creating personal brand
They say that a personal brand is what people say about you when you're not in the room. It used to be called reputation. But there are other definitions: “A personal branding is when you are recommended by those who were not your client”; “A way to make money from an image” and other descriptions of professional reputation. In all of them, there are two key components – money and image. But the third thing is missing – the product that you sell, or the service (work) that you provide. Without it, the image is nothing.
Therefore, let’s try to formulate what branding is, taking into account product orientation. So, this is a kind of symbolic added value, due to which your services in the aggregate are valued higher than their components – knowledge and skills – separately. A simple example: an employer chooses between developer A and developer B. They have equivalent experience and competencies, both have good reviews. But one of them has that mysterious personal brand. In this case the second will defibitly win the competition, and the order, most likely, will go to him.
Understanding the market demand for the personal branding development, especially in high-tech areas, OnePix management has selected a whole cluster of employees who have the knowledge and skills to organize “self-promotion” to issue services for creating personal brand (a kind of personal brand agency). These professionals are not only website developers and marketers, but also highly qualified specialists in the field of PR-promotion. They can definitely help you attract the attention of potential customers (entrepreneurs) and stand out from the competitors. By hiring OnePix company employees, your brand will quickly go up the hill!
OnePix company and personal branding professional services
If you decide that you definitely need it, there are plenty of algorithms for personal branding on the web. They work exactly the same in any field. In fact, it all comes down to the fact that you must be present on those resources where necessary.
You should be a lot, but in moderation, that means the next:
- development of a personal account on GitHub;
- manifestation of activity on Stack Overflow, “visibility” on Habr;
- speeches at industry conferences (with online presence), participation (and victories) in competitions and hackathons which have wide audience.
Personal branding service
All these efforts can rise your position in search engine results. In addition to the above, you can also create an author’s training course or write a book. No one limits you, except for your own imagination. At the same time, it is not necessary to declare yourself in general everywhere. It is important to focus on your target audience.
If you take a healthy look at all this hectic self-promotion activity, it may seem that there will be no time left for the main work. And it is true. Believing that a couple of Instagram posts will create a personal brand is an illusion. In fact, brand development is another job that requires serious effort. Hire OnePix, and you’ll be amazed at how fast your market cap can grow.
Stages and tools of personal branding strategies
This type of promotion, like any serious business, must be approached systematically. First you need to determine the stages of the process, and then describe exactly what activities within each stage it makes sense to carry out, focusing on budget constraints and time limits.
So, first a few words about the promotion stages, about services for creating personal brand:
- Positioning. We find the answer to the question: “Who am I? What is my advantage?”. In other words, primary brand design is performed.
- “Packaging” – recognition and positive reputation. This includes naming, developing a corporate identity, selecting a special “chip”, working with reviews, designing cases, and so on.
- Playground. Testing and selection of the optimal platform for the presentation and personal branding development. These can be social media networks (as Facebook, e.g.), YouTube, your own website, offline events (for example, participation in conferences, membership in business clubs, other marketing activities).
- Content marketing. Creation of unique high-quality content (in depth research) with major publications placed on a personal website: texts, photos, videos, presentations, etc.
- Promotion. This technology includes conducting advertising campaigns: contextual advertising (importantly – in niche required), targeted advertising in social networks, posting articles in information resources, SEO promotion, support of a personal website, creating strategic collaborations, and the other tools of social media management.
How much cost personal branding services?
It is here, as nowhere else in other areas, that professionals should be involved in this activity – SMM specialists and copywriters – such as OnePix PR specialists. In fact, personal branding is a whole new front, tasks that need to be resolved in parallel with ordinary professional duties. As practice shows, not everyone is good at doing 2 things at the same time, especially if the field of activity is new. So it would be very reasonable in this case to focus on the help of professionals.
Quality is always worth the money that is asked for it, and services for creating personal brand are not exception here. But it is recommended to look at the situation from a different angle. Estimate, how many profitable orders that you could not even think of in the past will begin to flock to you in a stream. Estimate, how much your income can increase simply by being able to sell your services for more. And then compare these assumptions with the reasonable price that you will need to pay OnePix PR specialists for organizing all this. The game is definitely worth the candle!
Reliability and confidenceWe divide the project into stages. You only pay for the result of each stage.
Transparency of processesOur managers provide regular reporting through the Hubstuff tracking system
International standardsWe use world standards in website development and project management.
Long-term relationshipsBetween immediate benefits and permanent partnership, we choose the second option.
As part of the consultation on the creation of a website or application, we will clarify the necessary information for the analysis of your project
follow the process from start to finish
Our Hubstaff system allows you to track the project
development every step of the way
Pre-project Documentation preparation
The pre-project stage is a detailed architectural and construction plan of a project – a set of instructions reflecting the general logic of a web service to achieve extraordinary results.
Preparation of Technical Requirements
At this stage, we create a document describing the goals and objectives set for the developers and implement the optimal development strategy.
This consists of prototyping and development of design layouts.
The design stage is devoted to creating visual block diagrams that define the resource architecture and the location of all elements of platforms.
During this stage, we hand over our design layouts to our team of front-end developers. They turn the template into code and link the structure to the control system. Next, the layout files go through the testing stage.
This stage includes setting up the server, implementing the functional areas of the site, and linking them to the CMS system database, integrating the system with the user, etc.
This stage precedes delivery to the customer. It is accompanied by final project testing, code review (code diagnostics and optimization), and the project launch.
Websites may crash from time to time, so it’s essential to ensure a solid support process. We are a reliable partner who will live up to your expectations and ensure top-notch site support.