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Personal Branding Services

Services for creating Personal Brand.

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Branding services

Services for creating personal brand

They say that a personal brand is what people say about you when you’re not in the room. It used to be called reputation. But there are other definitions: “A personal branding is when you are recommended by those who were not your client”; “A way to make money from an image” and other descriptions of professional reputation. In all of them, there are two key components – money and image. But the third thing is missing – the product that you sell, or the service (work) that you provide. Without it, the image is nothing.


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Cost of creating a personal brand

Therefore, let’s try to formulate what branding is, taking into account product orientation. So, this is a kind of symbolic added value, due to which your services in the aggregate are valued higher than their components – knowledge and skills – separately. A simple example: an employer chooses between developer A and developer B. They have equivalent experience and competencies, both have good reviews. But one of them has that mysterious personal brand. In this case the second will defibitly win the competition, and the order, most likely, will go to him.

Understanding the market demand for the personal branding development, especially in high-tech areas, OnePix management has selected a whole cluster of employees who have the knowledge and skills to organize “self-promotion” to issue services for creating personal brand (a kind of personal brand agency). These professionals are not only website developers and marketers, but also highly qualified specialists in the field of PR-promotion. They can definitely help you attract the attention of potential customers (entrepreneurs) and stand out from the competitors. By hiring OnePix company employees, your brand will quickly go up the hill!

OnePix company and personal branding professional services

If you decide that you definitely need it, there are plenty of algorithms for personal branding on the web. They work exactly the same in any field. In fact, it all comes down to the fact that you must be present on those resources where necessary.

You should be a lot, but in moderation, that means the next:

  • development of a personal account on GitHub;
  • manifestation of activity on Stack Overflow, “visibility” on Habr;
  • speeches at industry conferences (with online presence), participation (and victories) in competitions and hackathons which have wide audience.

Personal branding service

All these efforts can rise your position in search engine results. In addition to the above, you can also create an author’s training course or write a book. No one limits you, except for your own imagination. At the same time, it is not necessary to declare yourself in general everywhere. It is important to focus on your target audience.

If you take a healthy look at all this hectic self-promotion activity, it may seem that there will be no time left for the main work. And it is true. Believing that a couple of Instagram posts will create a personal brand is an illusion. In fact, brand development is another job that requires serious effort. Hire OnePix, and you’ll be amazed at how fast your market cap can grow.

Stages and tools of personal branding strategies

This type of promotion, like any serious business, must be approached systematically. First you need to determine the stages of the process, and then describe exactly what activities within each stage it makes sense to carry out, focusing on budget constraints and time limits.

So, first a few words about the promotion stages, about services for creating personal brand:

  1. Positioning. We find the answer to the question: “Who am I? What is my advantage?”. In other words, primary brand design is performed.
  2. “Packaging” – recognition and positive reputation. This includes naming, developing a corporate identity, selecting a special “chip”, working with reviews, designing cases, and so on.
  3. Playground. Testing and selection of the optimal platform for the presentation and personal branding development. These can be social media networks (as Facebook, e.g.), YouTube, your own website, offline events (for example, participation in conferences, membership in business clubs, other marketing activities).
  4. Content marketing. Creation of unique high-quality content (in depth research) with major publications placed on a personal website: texts, photos, videos, presentations, etc.
  5. Promotion. This technology includes conducting advertising campaigns: contextual advertising (importantly – in niche required), targeted advertising in social networks, posting articles in information resources, SEO promotion, support of a personal website, creating strategic collaborations, and the other tools of social media management.

How much cost personal branding services?

It is here, as nowhere else in other areas, that professionals should be involved in this activity – SMM specialists and copywriters – such as OnePix PR specialists. In fact, personal branding is a whole new front, tasks that need to be resolved in parallel with ordinary professional duties. As practice shows, not everyone is good at doing 2 things at the same time, especially if the field of activity is new. So it would be very reasonable in this case to focus on the help of professionals.

Quality is always worth the money that is asked for it, and services for creating personal brand are not exception here. But it is recommended to look at the situation from a different angle. Estimate, how many profitable orders that you could not even think of in the past will begin to flock to you in a stream. Estimate, how much your income can increase simply by being able to sell your services for more. And then compare these assumptions with the reasonable price that you will need to pay OnePix PR specialists for organizing all this. The game is definitely worth the candle!

Our values

  • Reliability and confidence

    Reliability and confidence

    We divide the project into stages. You only pay for the result of each stage.
  • Transparency of processes

    Transparency of processes

    Our managers provide regular reporting through the Hubstuff tracking system
  • International standards

    International standards

    We use world standards in website development and project management.
  • Long-term relationships

    Long-term relationships

    Between immediate benefits and permanent partnership, we choose the second option.

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Technical specifications

Creating a website with a controlled result requires a detailed technical task for development, which will not leave space for fictions and will allow you to structure tasks — this is the key to the success of any successful project. The client must receive exactly the product that was agreed upon.
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How we work

We break down the work into stages
Technical specification is a document that describes the goals, requirements, and functionality of a web project under development, and also defines clear timeline for its implementation. The technical specification is essential for the success of any project as it ensures that the client receives exactly the product agreed upon.The technical specification is the basis for communication between the client and the developer and serves as a guide for all stages of development.The clear project structure provided in the document protects the client from additional unplanned expenses that may arise without it.
Wireframing process is creating visual flowcharts that define the interface architecture and arrangement of all elements on the pages of the website or mobile application. Such prototypes demonstrate and determine where exactly and in what proportions functional blocks will be implemented. A prototype forms the basis, and then designers create a visualization of the project. Recommendation materials and references agreed upon with the client and reflected in the technical specifications can also help the designers. Generally, the materials relate to colors, shapes, and logos that should organically appear on the new site.
The modern approach assumes the presence of block elements for arranging content on pages. Under this approach, any new page can be assembled of existing elements in an original or standardized layout. It makes further content management easier even in cases when a client decides to do it on their own. When the layouts and elements are ready, they are sent to the client for approval.
Then design layouts are sent to the front-end developer, whose task is to turn the template into code and connect the layout with the control system. First, a home/landing page is created. Then, all subpages are added following the site hierarchy. Dynamic elements and adaptability for mobile devices are implemented after the static layout is ready. Then, layout files go through testing by an expert who scans for bugs on the user side using various devices and browsers, checks the code validity, and whether the final layout corresponds to the initial one. The results of this stage are provided to the client.
In our company, QA (quality assurance) occupies a special place. We not only do testing as such, but we also ensure the quality of the final product. The process starts with the communication with our clients who inform us about their general needs and the ultimate goal. At this point, we figure out how to make sure that the final product will be spotless. Further, (at the stages of design creation, development, implementation) we responsibly keep on pursuing our goal - creation of an excellent product. This implies design development that fully satisfies our customers & the application of the latest technologies & writing autotests for catching bugs at the earliest stage & compiling a complete project documentation (test plan, checklists, test cases, etc.)
This stage comes before delivery to the client and includes final testing of the project, code review, code optimisation, and project launch. It is important to test all the aspects so that a user doesn’t face any errors in the release version and a client doesn’t miss the commercial benefit. Each software module and all the visual elements are thoroughly checked for errors and breakdowns. We use code validators and cross-code reviews to ensure that the project complies with current web standards and meets all the requirements of the technical specification. Valid code is required for cross-browser and cross-platform compatibility, as well as for SEO. After the site has been thoroughly checked, the next step is uploading the project to the server. After successful uploading, the project is checked again to ensure its integrity and exclude possible errors.
Maintenance after project delivery includes monitoring, improvements, and regular updates. It is important to remember that a website is more of a service than a product. Submitting and uploading the site to the client’s server is not enough. It is necessary to monitor the website under load within 1-3 months to ensure that it works correctly for mass use. That will adjust its performance if the client’s business has a seasonality factor. For example, a feedback system added to the website will enable the detection of possible problems that only end users face. In this case the highest priority is to fix the problems as quickly as possible - If you don't, one day you may find your clients prefer using a different site.

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