A fast-growing federal-level web project for the sale of yarn and yarn products. The store is focused on both wholesale and retail sales.
Online store is just a part of a very ambitious project “Woolberries, there will be training materials on the website soon to help handicrafts men create their clothes from yarn.
These are mass-market customers who have different interests and preferences, but are interested in yarn and knitting. They are at almost any age from 12-70, mostly women; on the website they purchase goods for hobby.
These are semi-professionals and professionals who knit in large amounts and create products for sale. Delivery time and quality of the supplied yarn are important for these users. There are special conditions for those who buy in large amounts.
To design an online store with a convenient search and display of goods for a target audience of the middle age category, to develop website design taking global trends into account, to enable goods aggregation services, such as:
There’s an opportunity for sellers to leave information about their products and stores on these interactive online recommendation platforms, that are relevant tools for attracting potential buyers. Products are shown in separate blocks in Yandex and Google search engines along with other online stores.
The online store product catalogue is divided into 5 main sections:
Headings and normal text styles
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