ECommerce platform for a multi-location floral center network
Developed a WordPress Multisite platform integrated with the client’s ERP system for seamless management across multiple regional branches
E-commerce
Russia
2022
250 hours
Development time
1 PM, 1 Design, 2 Frontend, 1 Backend, 1 QA
Team
Successfully launched
Project status
About the client
Gorkunov Rose is a network of floral centers and greenhouses. The client needed a unified online platform to represent their brand, sell products directly to consumers, and serve corporate and wholesale partners. A key requirement was synchronization with their enterprise resource planning (ERP) system.
Task
- Develop and launch a brand-aligned online store for the florist network.
- Implement an integration with the client’s ERP system for automated inventory, price, and order management.
- Create a WordPress Multisite structure to support regional stocks.
- Fully represent product variations and additional services such as bouquet decoration.
Development timeline
Planned the Multisite architecture and data flows for ERP synchronization.
Created the brand style and website design based on the client’s requirements and approved prototypes, focusing on elegance and usability.
Built the WooCommerce store on WordPress Multisite.
Developed and installed a custom ERP integration module.
Made sure about data synchronization accuracy, adaptive layout stability, and overall system reliability.
Successfully launched an online store, and the client stayed with us for long-term support and maintenance.
Implemented features
Seamless connection between frontend and backend
Catalog page with variations
Advanced variable products
The catalog includes many product variations — flower types, sizes, colors, and more. Each variation is linked to a unique item in the ERP system, ensuring accurate stock tracking and reliable management of a complex inventory.
Checkout page with options
Delivery and service options
Configured delivery methods and add-on services like bouquet decoration as optional WooCommerce products.
ERP integration
ERP integration
Custom ERP integration module
Automated the synchronization of stock levels, prices, and orders between the website and the client’s ERP system. Enabled the use of separate warehouses for each region through a WordPress Multisite setup.
Results
Launched the reliable operational hub
The website acts as a front-end to the client’s backend operations, automating commerce from online order to ERP fulfillment.
Stimulated sales
The store actively processes orders. Within the first 9 months, the system received approximately 120 orders with a total value of over 4,000 USD.
Created the future-proof platform
The WordPress Multisite foundation and stable ERP integration allow the client to easily add new regional stores and scale operations without technological hurdles.
Long-lasting partnership
The website had been launched in 2022, and after that, was under our active technical support which ensured long-term stability and growth.
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