Online store for construction materials and interior finishing
Launched a powerful sales channel and enhanced brand recognition for a retailer specializing in tiles
E-commerce, construction
Denmark
2022
300 hours
Development time
2 PM, 2 Fullstack, 2 Backend, 1 QA
Team
Successfully launched
Project status
About the client
Focus Plus sale and install tiles, bathroom and kitchen materials. They needed a powerful online presence to serve diverse clients from homeowners to designers and construction professionals.
Task
- To create an informative and easy-to-navigate digital showroom that highlights the client’s full product range.
- Build a custom filtering system to make it easy for shoppers to browse a complex catalog.
- Develop a backend with a flexible content builder so the client’s team can easily manage the site.
- Optimize the site for search engines to boost visibility and attract qualified traffic.
Development timeline
Analyzed competitor landscape and market demand to define a set of necessary technical features.
Adapted a selected theme to the client’s brand identity.
Built a WooCommerce backend, implemented advanced product filters, and created a flexible content management system.
Conducted a comprehensive testing to ensure a bug-free user experience across all devices.
Successfully launched a new sales and branding channel. The client also stayed for long-term WooCommerce support and maintenance.
Implemented features
User experience
Complex filter
Advanced filtering
Helps users quickly find the right product by sorting items by price, quantity, size, color, and material — ideal for navigating a large, complex catalog.
Product page with detailed characteristics
Enhanced product cards
We customized them to display detailed specifications, helping users make more informed purchase decisions.
Branded order confirmation email
Personalized post-purchase communication
Created a custom order confirmation email template with order details: product list, delivery information, total cost, and support contacts.
Content management
Content editor
Custom backend and content constructor
Developed a custom backend integrated with WooCommerce and a user-friendly content constructor. The whole system makes it easy to manage products or edit the site without deep technical knowledge.
Results
Boosted brand awareness and expanded market share
Online sales allowed the company to compete more effectively and enter new markets.
Increased online sales
Improved UX and streamlined categories made it easier for customers to find products and place orders.
Enhanced customer satisfaction
Accurate product information increased customer loyalty.
Long-lasting partnership
After the website had been launched, it was under our maintenance and support.
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