DEVELOPMENT ONLINE CATALOG OF ENGINEERING
PLUMBING MANUFACTURER
Description
Multifunctional corporate catalog of the federal manufacturer and wholesale supplier of engineering plumbing for heating systems, water supply, sewerage and heating points.
About the project
Fizika Group is one of the leading suppliers of engineering plumbing in the North-Western Federal District of Russia.
Having a supply base, lots of contracts with factories and warehouse structures the company’s assortment has more than 50,000 items.
The company’s production is unique, it is one of the leaders in the production of collectors and collector nodes for water supply systems in Russia.
Target audience
Property developers
Construction companies that need to supply residential or industrial facilities.
Most purchases are made even at the stage of project formation, since a manufacturer’s brand name of certain engineering units is included in the project estimate.
Website objectives are finding necessary positions, forming a specification through the shopping cart or simply as an xls table, making a request to the manager, receiving calculation and transaction support from a company representative so that the goods arrive in the requested quantity, proper quality and on time.
Project bureaus
At the beginning of forming a construction object, blueprints are formed and the documentation of what exactly should be installed on the object is laid down.
During preliminary preparation designers examine the market for the presence of certain aggregates, including the Internet. One of the site goals is to get such specialists represented by users.
Wholesale companies
Companies engaged in staffing and supplying various facilities – for example those that need collector nodes, since Fizika Group is a manufacturer of these systems.
Technical specifications
Implementing a project that allows to stand out from competitors in terms of the visual component, as well as User Experience, and taking into account the current trends in search technologies such as Google and Yandex, possessing a SEO filter and a complex page generator based on downloadable templates.
Home page
The home page concentrates basic information about the company’s format and most navigation elements, so that the first page provides a wide choice in which direction the engineering equipment can be searched: a list of item categories and brands of manufacturers.
First screen
In order to save users’ time, the most important feedback elements were highlighted and brought out to the first section of home page:
mail
A feature of the wholesale purchasing market is that mail is the main means of communication between trading companies
federal and regional phone numbers
Having a federal phone number highlights the company’s scale and customer-orientation
head office address and opening hours
the basic unit of website navigation
descriptor of the company
callback form for accepting applications
slider displaying profitable offers or equipment features
Navigation by category
The task was to visually display transitions in categories when using flat icons. Original images were drawn with the lines copied from real photos of the units provided by the customer. This module is editable and information output is implemented through a specially developed plugin.
Brands
There are two ways to display brands:
- The 1st one is a slider where the most popular companies are placed.
- The 2nd one is a list of all brands arranged in columns.
Information block
Informers are numbers recalculated to the final value using animation: the number of engineering systems, product groups, the number of product names.
A diagram of the engineering systems location was drawn for this block: fire extinguishing, heating, water supply, heating points and sewerage.
The final block of home page
We completed the home page with the opportunity to get contact details of the company’s two head offices, located in Saint Petersburg and Moscow.
We animated the “Call” banner above a unified federal phone number and connected authentic PopUp Windows to “Email to the director” and “Subscribe to news”.
Navigation bar
The top navigation bar has 2 levels, where the first level is occupied by logo and company’s contact details, including the address. The second level is the navigation buttons expanding lists. The lists are only required for categories and customer pages.
The task was to place the following elements when implementing this block:
- logo with descriptor
- e-mail
E-mail is the main means of communication between trading companies of the wholesale purchasing market - federal and regional phone numbers
Having a federal phone number highlights the company’s scale and customer-orientation. - head office address and opening hours
- basic navigation elements in accordance with the technical specifications
Mobile version
All website interface elements from the PC version were transferred to the mobile version.
“About the company” pages
It’s a special section devoted to the description of the company and the production of collectors with collector nodes. The task was to implement the landing page background in dark style, create an SVG map with marking the offices, and stylishly place opportunities and descriptions of technical features, partners, company founders and operating principles on the page.
Contacts
We designed a standard page for getting contact information in such a way that information is displayed alternately – first, from the office in Saint-Petersburg and then, from the one in Moscow. When sending a request via the form, a message goes to the office indicated on the map next to the form.
Catalogs
The website has 2 catalogs linked at different levels: the brand catalog and the stock catalog, where the main categories are also displayed.
SEO filter
We developed a unique filter that creates filtering results as separate static pages with their own unique metadata, H1 headers, texts and media content. A unique URL is formed and the pages are entered as in sitemap.xml. The results pages are also editable, that provides a very wide range of opportunities for promotion in search engines.
Product card and shopping cart
The product card is an information page about the product.
The task was to implement the ability to leave a request to the manager without collecting the cart, so that a worker would know which page the request was left from. But at the same time, a user would have a choice of filling the shopping cart with all the necessary goods or making a combined request using the cart with a checkout.
Website styles
- #ED3A4F
- #000000
- #333333
- #BBBBBB
- #FFFFFF
Website elements
Typography
Headings and normal text styles
OpenSans
- Aa
- Bb
- Cc
- Dd
- Ee
- Ff
- Gg
- Hh
- Ii
- Jj
- Kk
- Ll
- Mm
- Nn
- Oo
- Pp
- Rr
- Ss
- Tt
- Uu
- Vv
- Ww
- Xx
- Yy
- Zz
We implement projects of
any complexity
We are ready to discuss your project, create a strategy for its implementation and form an individual offer. Have some questions? Just leave a request and we will contact you soon.
OnePix team always thoroughly study the details of each project. We do our best to provide the clients with high quality service and meet the deadlines. Check out our recent projects. We are pleased to work with you and answer all the questions.
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