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  • Main mobile@1x 5

Cruise title

Booking and selling tickets on river
cruises IN RUSSIA AND UKRAINE

Описание

Cruise by River is a booking catalogue with online payment and purchase of tickets for river cruises. This web service is unique in its own way, since this is the only company with its own fleet engaged in mass attraction of tourists to river cruises in Russia and Ukraine.

ABOUT THE PROJECT

Cruise by River is a leading cruise operator in Russia and Ukraine.

The company has 14 vessels travelling across such rivers and lakes as the Dnieper, lakes Ladoga and Onega, etc.

TARGET AUDIENCE

  • The target audience are tourists interested in river journeys. Tourists from any part of the world can buy tickets using our web service.

  • AUDIENCE OBJECTIVES

    Those who like travelling by water, as well as those who want to visit cities with ancient history, architecture and enjoy the nature of the country search for travel experiences that combine comfort and discoveries.

Site image

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TECHNICAL SPECIFICATIONS

Developing a web service with elements of booking, displaying up-to-date information on tickets and suggested destinations, as well as online payment of tickets and making purchases in the shopping cart.

Moreover, designing a convenient structure for providing information for tourists, as well as developing a unique booking filter that allows segmenting tourist destinations.

HOME PAGE

When developing the home page our team took into account website navigation features that appear when a user chooses a particular tourist destination.

Page blocks are located according to the priority order of actions that can be performed by tourists wishing to use the company’s services.

  • Cruise by river
  • Cruise by river

NAVIGATION BAR

The website header has 2 levels.

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The first level includes:

  • the company’s phone number,
  • sales office email
  • links to the brochures
  • an element for calling the “ask a question” form
  • shopping cart

The second level is a classic text set of navigation buttons to make easier perception of the header’s visual style.

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Site image

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FIRST SCREEN

The first screen is a block with a positioning heading, a block with the company’s activities description and a photo of a Cruise by River vessel in the background.

There is an interactive Play button in the central section of the page, which opens in a pop-up Window and demonstrates the presentation video.

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SECOND SCREEN

An interactive filter for segmenting tours by rivers, which is a reduced copy of the main vertical filter in the catalogue. However, they have a common database which allows switching to a more complete page format with selected attributes when filtering.

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A block enhancing company’s advantages + a block for subscribing to the newsletter of company’s best offers.

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POPULAR CRUISES SECTION

This is a dynamic block with the ability to manually set the cruise. However, if there is no manual setting, the most popular cruise according to the number of tickets sold is displayed.

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The maps of Russia and Ukraine with pin-points were implemented to visualise the cities where cruise routes are held.

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There are only 2 regional directions: Ukraine and Russia.

For this purpose we developed photo buttons leading to a full-fledged catalogue of destinations in a particular country.

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NAVIGATION

There are extra navigation elements on the website such as elements dividing cruises into rivers and lakes,

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and into cruise ships with a full description: rating, technical characteristics of the vessel, room amenities and upcoming routes.

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SEARCH FOR A CRUISE

When developing the home page our team took into account the website navigation features that appear when a user chooses a particular tourist destination.

Page blocks are located according to the priority order of actions that can be performed by tourists wishing to use the company’s services.


We developed an interactive filter that allows you to navigate through all categories of cruises in accordance with the following filter attributes:

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FINAL SCREEN

The final screen of the home page is an interactive feedback module which allows anyone to leave their opinion on a dedicated page.

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MOBILE VERSION

The website is fully functional on all mobile devices: tablets and phones.

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CRUISES CATALOGUE

CRUISES is a two-level catalogue. The first level displays the main directions.


  • The Black Sea and Ukraine

  • The Baltic Sea

  • Cruises on the Volga

  • Rivers between Saint Petersburg and Moscow


The specification was to implement the catalogue blocks with minimum ticket prices indicated in the thumbnail sections.

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VESSELS CATALOGUE

This is an electronic catalogue of 14 ships that belong to the customer’s company. The list is arranged in alphabetical order with a 5-star rating based on reviews, as well as the ability to go to a vessel card for more detailed information.

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ABOUT VESSELS

This page contains information about vessel technical characteristics and equipment, room categories and recreation areas shown as several sliders with photos of the object.

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ABOUT CRUISES

This template contains detailed information about tourist routes, equipment of rooms and vessels, characteristics and a photo album as a slider to visually explore the rooms.

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RESERVOIRS

This is an information directory that is similar in structure to other website directories. It includes rivers and lakes where Cruise by River routes are held.

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MAKING A REQUEST

The website has a checkout functionality, as well as online shopping, which allow you to automate the sales funnel and simplify the work of managers who process requests.

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WEBSITE STYLES

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WEBSITE ELEMENTS

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TYPOGRAPHY

  • Headings and normal text styles

    Montserrat

    • Aa
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    • Dd
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    • Tt
    • Uu
    • Vv
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