Custom online marketplace for gaming services, virtual items, and subscriptions
Delivered a secure, transparent gaming marketplace that attracted new customers and boosted sales
ECommerce, gaming
Global
2023
550 hours
Development time
3 PM, 2 Design, 4 FullStack, 1 QA
Team
Successfully launched
Project status
About the client
BoostingExperts specializes in in-game items and boosting services. The client needed a secure and trustworthy platform that could stand out in a highly competitive niche. Their goal was to build a marketplace that serves a wide gaming audience — from competitive players and collectors to newcomers looking for starter packs.
Task
- Develop an online marketplace for in-game items and services.
- Implement a subscription system offering exclusive content and personalized discounts.
- Create a dynamic product configurator with extensive customization options.
- Integrate live stream functionality for real-time service transparency.
- Enable cryptocurrency payments alongside traditional methods.
- Build a discount system to reward subscriber loyalty.
Development timeline
Discussed and defined the required design, architecture, and functionality. Documented all requirements in a single specification.
Created a custom UI kit and full website design aligned with gaming aesthetics and existing brand identity.
Built responsive layout blocks adaptable to all major devices and browsers. The layout also included the creation of HTML and CSS code for each block.
Developed custom WooCommerce functionality including subscription management, dynamic pricing calculator, crypto payments, and live stream integration.
Conducted extensive scenario testing to ensure all the components work reliably.
Launched a fully featured gaming marketplace, setting new standards for transparency and user experience.
Implemented features
User experience
Product page with customization options
Advanced product configurator
Designed the product cards so that they could include multiple options. The users could choose the options in any combination to get their own unique virtual item.
Service demonstration
Live service transparency
After purchasing services like character leveling, customers receive a link to a live stream where they can watch the work being done in-game. This level of transparency significantly increases customer trust.
Engagement and retention
User subscription management page
Subscription system
Implemented a multi-level subscription model providing exclusive items, personalized discounts, and special offers to encourage recurring revenue and customer loyalty.
Discount display
Loyalty rewards
Developed a dynamic discount system that automatically applies better rates to higher-level subscribers, stimulating upgrades and engagement.
Payments
Checkout page with payment options
Cryptocurrency payments
Integrated cryptocurrency payment options alongside traditional methods, providing flexibility and appealing to global gaming audiences.
Results
Boosted sales and conversions
After the redesign, the store started performing significantly better. The conversion rate grew by 26%, average order value increased by 11%, and revenue per visitor jumped by 39%.
Improved customer trust and experience
The new transparent features made customers feel more confident. Checkout abandonment dropped by 32%, while positive reviews and 5-star ratings increased dramatically.
Enhanced operational efficiency
The new admin tools and automated processes helped the team work faster. Order handling became 71% quicker, on-time delivery rates improved by 21%, and technical errors decreased by 55%.
Strengthened technical foundation
The optimized site became much faster – key loading metrics improved by 50-60%, which helped increase organic search traffic by over 40%.
Feedback
Thanks to OnePix’s work, the client has seen improvements in their conversion rate, checkout abandonment, average order value, revenue per visitor, refund rate, chargeback rate, and organic traffic. The team is reliable, responsive, and quick. OnePix communicates well and keeps the client informed.
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