Online store for a Finnish home textiles retailer with a design rooted in Scandinavian aesthetics
Built a custom WooCommerce store that reflects Scandinavian design aesthetics and supports the retailer’s expansion across Europe
E-commerce, home decor
Finland, EU
2021
445 hours
Development time
1 PM, 1 Design, 2 Frontend, 1 Backend, 1 QA
Team
Successfully launched
Project status
About the client
Arti is a Finnish retail chain specializing in high-quality Scandinavian home textiles. The brand sought to establish an online presence to complement its physical stores and expand its reach from Finland to customers across Europe. The project required a visually distinctive platform that would reflect the brand’s commitment to European fashion aesthetics and eco-friendly textiles.
Task
- Develop an online store that brings the brand’s offline elegance into a refined digital shopping experience.
- Handle international sales and EU-wide logistics.
- Create a visual concept using a pastel color palette that appeals to a design-conscious audience.
- Effectively display textile quality and variations.
Development timeline
Created over 100+ modular page prototypes, allowing the team to visualize layouts, align on design decisions, and finalize the best-performing page versions.
Built an easily manageable and user-friendly WooCommerce store with EU logistics integration.
Tested the crucial user scenarios, mobile responsiveness, and website performance.
Successfully launched an online shop that established Arti’s online presence across European markets.
Implemented features
User experience
Dual-panel navigation
Dual-panel menu
Implemented an intuitive navigation system with two equal sections using contrasting backgrounds.
Product list
Product catalog with filtering and sorting
Built a product catalog with filtering, sorting, and previews to make it easy for customers to find the right items.
Product page with variation selection
Product pages with variations
Developed product cards that efficiently handle textile variations (size, color) with clear selection options and quick add-to-cart functionality.
Mobile version
Store’s mobile interface
Responsive mobile layout
Created a fully responsive mobile interface that maintains all desktop functionalities.
Integrations
EU-wide logistics services
Integration with popular shipping services
Provided customers with convenient delivery options including the shipping price and time calculator.
Results
Entered the European market successfully
The online store enabled Arti to expand beyond Finland and attract customers it couldn’t reach before.
Increased brand recognition and sales
The project successfully brought Arti’s full offline assortment into an engaging online experience. The Scandinavian-inspired design strengthened the brand identity and supported sales growth.
Optimized international operations
Integration with EU-wide logistics services provided customers with transparent shipping calculations and efficient delivery, enhancing the customer experience.
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